It is crucial your new website offers solutions to your target audience that encourages them to drive deeper into the website content. In principle, your website needs to act like a sales person for the organization. The in-depth research we done at eCorporate has given us a much better understanding of target audience motivators, behaviors, and perceptions that enable us to craft creative experiences that drive enquiries / sales. By profiling your target audience, eCorporate can develop a unique user experience strategy to drive lead generation, which drives revenue.