Competitor mapping is essential for the success of any new initiative - it could be a new product launch or understanding the current performance. We can help by mystery shopping and SWOT analysis of your key competitors.
Some Recent Projects
Product Research
Primary and secondary research for a new product introduction in the ‘Personal Care’ segment for a fortune 500 client with an projected revenue of £1 Million by end of 2015.
Competitor Research
Mystery shopping for a leading client in Financial Services generating an overview of competitor value proposition and gap analysis.
Hypothesis Testing
Helped a leading pet products manufacturer test the Hypothesis that launching an automated kitty litter in the UK market would be profitable
